Sahrap Soysal × Möcüzə
We collaborated with Turkey's leading food writer and TV host Sahrap Soysal to strengthen the brand perception of Möcüze Oils and develop a long-term brand strategy while producing content. As part of the "Qasiq Qasiq Möcüze" project, we traveled across 12 regions of Azerbaijan, visiting homes and preparing local dishes unique to each region. Through this, we integrated Möcüze Oils, a young and innovative brand, into Azerbaijan’s rich culinary culture. The 12 main episodes were broadcast on one of Azerbaijan's leading channels, Xezer TV, ensuring wide-reaching exposure.